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LiveTarget
$10.99
A mullet-profile swimbait, which is exactly what gamefish are chasing in the surf and around the inlets. Slow-roll it or burn it and let it get hit.
Species: Striped Bass, Red Drum, Bluefish
Techniques: Surf, Casting, Slow roll
Standard shipping. Ships directly from the supplier.
The LIVETARGET Mullet is a hard swimbait with the profile that gamefish see most in the surf: a mullet, the bait that everything from striped bass to red drum and bluefish is chasing along the beach and through the inlets. The internal weight gives it the casting distance a surf line demands, and the finish reads as a real fish in the wash. It carries a single hook and swims at whatever speed you work it.
Slow-roll it along a current seam, or burn it and let a fish hit on the pause. Around inlet mouths and beachfront sloughs, cast it beyond the bar and wind it back just fast enough to keep the tail working. When bluefish are up on bait, a steady retrieve through the edge of the school is usually all it takes. Swap the single hook for a fresh one when it dulls, and check the tail action in the water before the first cast of the day, because a fouled bait swims wrong.
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Updated Oct 30, 2026